Wildcard
TikTok is a place for diverse social media content, which gives content creators the ability to become famous for their short-form videos. Hank Green is one of those people. While he is popular on TikTok , with 5.9 million followers, he has a much more extensive brand. Hank Green has launched and started multiple businesses and projects over the years. I chose Hank because I wanted to examine his brand and how he went from CrashCourse to TikTok, with all of his other projects in between. Hank Green started his branding in 2007 when he and his brother John started Vlogbrothers , a video blog that started because Hank and John wanted to make videos to each other instead of talking ( hankgreen.com ). According to Hank’s website, the Vlogbrothers channel is the basis for everything else Hank has done. Also in 2007, the Green brothers started The Project for Awesome charity which has raised more than $10 million dollars so far for various charities. In 2008...
